niche. We are referring to the niche in online marketing. I simply don’t like this term but in reference to business projects and business strategies and like synonymous of place of interest or place all one's own I have used it many times. A niche can be your center/sector of interest, in other words.
So, what is it a
niche in business? It can be defined like a segment of a small market where a business plan managed to achieve a dominant market share, as can be, for example, in the car sector, the niche referring to luxury cars. Also understood as a group of buyers who share common features to which generally small and medium-sized companies are concentrating their efforts on differentiating the product as best as possible.
Why is a good choice to focalize on a
niche market? Because you don’t want to be a fish in a ocean or have millions of rivals but you want to be alone in doing something, or one of the few. Promoting a small business product (niche) gives to you the opportunity to provide a product that the others businessmen are not pursuing.
In few words:
- Concentrate all your efforts in building a project about a single product
- Provide concrete information about your product, new/uncommon products are what makes a niche market works in a small business
sell a new productif no one knows it? In that can help a lot the advertising. The important thing is that it works, the rest will came. An Anti-Acne Soap that doesn’t do the thing it should do is not a good product choice, never less a good niche market sector. As a software about backlinks building, if it’s not good can became the base for a business disaster.
Example: “make money online” niche. It’s a keyword so generic in 2009 that the people who had searched for that may happen to came in a lots of sites that talk about all except how to make money online, giving a mess of information (I’m not talking of the decennary online money maker gurus, of course).
“How to make money with camera”, well in this case I don’t think how someone can misplace its objective, it’s enough to talk about all relations between money and cameras, online or not.