Optimize your site for Bing.com Search Engine


To increase the chances of earning online, is certainly important to optimize your site also on the new Microsoft search engine,
Bing
.

Useful resources:
Bing Webmaster Tool
Bing Official Blog
How to implement search of RSS feeds

by Peters Williams
Posted on August 10, 2009

Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft's own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders.

Webmaster's center

Bing's primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. So, what is different from other search engines you may ask? Unlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections which, in the end, will reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time.

Long tail strategies

Did you know that more than 300 factors are used in determining categorization and that the categories that appear are entity-dependent? For example: if you search for [baby monitor], the search results may offer you options, such as "shopping", "reviews", "ratings", and "videos", splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called "Best match." Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell's, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a "Best Match".

Bing Hover Links preview

One of the cool features Bing has to offer is "Bing Hover links". Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users.
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